Trade Show and Conference Planning in the United States has seen a 30 percent growth in market size in 2021, and it’s no wonder. With brands and people finding ways to adapt to the pandemic, we’ve found ourselves shifting towards a new normal.
These events have been around for years and allow like-minded folks to meet and mingle and if you play your cards right – make a sale. So, how do you set your brand up for success at these trade show events?
Sure, a freebie might increase your chances of luring attendees to your booth, but how do you actually keep their interest?
Well, hiring professional booth staff is the way to go and this article is about to tell you why!
Let’s get straight to it!
Prime Your Brand for Maximum Sales
Your sales crew might be excellent at what they do, but they likely have very little experience at trade show events and with good reason. They don’t need that kind of expertise to make a sale at a store or a small retail space that sees far fewer visitors throughout the day.
Professional booth staff are specifically trained for trade shows and equipped with the experience and knowledge it takes to identify potential clients, serious prospects and attract new leads. They are able to make the most of these high-volume and high-intensity interactions during a small time frame.
That being said, do be sure to hire staff from the right agencies who will ensure that they are well versed and properly briefed about the ins and outs of your brand.
A Cost-Effective Alternative
Trade shows and expositions happen all across the country and as a small business, it can be incredibly expensive to fly your staff over to represent your brand. Hiring temporary local event staff allows you to cut costs. This can also help if you hope to have a presentation at two simultaneously occurring trade shows.
Create an Interactive Experience
Whether it’s novelty acts or presentations, you can stand out from the crowd by hiring qualified booth staff. They are trained to hold an audience’s attention, and showcase your product or service in the right light to create a lasting and meaningful impact on attendees, and attract potential clients to your booth.
Get the Most Out of Your Next Trade Show Event
Take your next trade show event to the next level by hiring qualified and experienced booth staff who are trained to maximize your sales! Not only are these professionals a cost-effective alternative for your business, but they can also help you attract new leads by using their trade show expertise to present impressive visuals, displays, and novelty acts.
At Sin Brand, we are dedicated to ensuring that your brand puts on an impressive front both online and offline. Get in touch with us today to learn more about what we can do for you and your next project!